A Fan Funded Success Story
Friday, August 27th, 2010As you know, my Kickstarter.com fundraiser for my new album Long Before the Wheel was a complete success — 90 fans banded together to help me raise enough to record and release my newest creation. Thank you.
That said, I’m proud to say that the story is getting some media attention in the wake of a press release issued just a couple days ago.
This fundraiser was not an easy task in the least so I hope you’ll read this piece about the process and how I used it to fund my passion for songwriting and recording. Read the full article below or by clicking here.
THE ARTICLE IN ITS ENTIRETY:
Tyler Stenson – A Fan Funded Success Story
Ever get that feeling that you are the only person in the world who actually
believes in your music? Sometimes, when you get in that pinch at the end of the
month when you skipped work to go on tour or had to buy a new amp and your CD’s
aren’t selling, it seems like the music business may have been a bad career
decision. It’s okay. You can admit it. We all have those days.While it may seem like giving up is the only option, there are always
alternatives and the success story I am about to share with you demonstrates
just how much the fans care about our music and why you need to keep pushing
long after you feel like giving up.A few weeks back, I wrote a blog piece about Kickstarter.com, a website for
creative individuals like musicians to find funding for their projects. Since
that time, I’ve been watching the buzz around the Internet and the music world
for examples to show you of the site in action. This morning when I was checking
my email, I found just such a story and I want to share it with you now.The story involves Tyler Stenson, a very prolific independent folk
singer/songwriter from Portland, Oregon who, like the rest of us, faced those
sharp moments where the cash flow wasn’t matching the time he needed in the
recording studio. He had a slew of great songs he wanted to record and deliver
to his fans but the money was hard to find. So he gave up?…. NO, I’m just
kidding. He didn’t give up. He got creative.Tyler had heard of Kickstarter.com and their unique funding platform so he
got on board and created a project. Then he used social media and other online
networking techniques to help him advertise his project. His original goal for
the project was simple: Earn $3,500 in pledges in 60 days to fund the recording
and production of his eighth album, Long Before The Wheel.Sixty days later, a group of 90 fans had signed on and pledged their support
to the project. What is even greater is the fact that these 90 fans exceeded the
goal of $3,500 and Tyler actually made almost $4,000 to fund the creation of his
album with the final count being $3,924. That means, on average, his fans
donated over $43 each.How many fans do you have? Most bands have at least fifty fans. How far would
an extra $2,000 go towards helping your band be successful in releasing an
album? The amazing thing is five of Tyler Stenson’s fans donated at least $250
to the project. Does your music have that kind of effect on people? Does it
create such a powerful response that they believe in your music career enough to
put $250 of their own money down as an investment in your career? If not, why
not?So, here’s what I want you to do. Take a look at Tyler Stenson’s “Long Before
the Wheel: Recording Tyler Stenson’s Next Folk Album” project on Kickstarter.com
(I included the link at the end of this post) and see how he set it up and the
awesome rewards he offered to his backers. Look at what worked well for him and
what things you could imitate. Then, decide if this is something you could do.I believe that each and every one of the people reading this post, including
you, have the potential for this kind of success. I want to see how much you
believe in yourselves and how many of you are willing to put in the work to be a
success. Please leave your comments here and make sure to include the links to
your own Kickstarter.com projects so we can follow your success as well.See the project here: http://kck.st/clPNkY
Kickstarter Press Release 08/24/10
Wednesday, August 25th, 2010Fans Fund Recording Through Internet for Independent Folk Artist Tyler Stenson’s 8th Studio Album
Studio costs are expensive, so Tyler Stenson, an award winning singer/songwriter from Portland, OR utilized the Internet to raise funds for the recording of his eighth studio album. Through Kickstarter.com and promotion on social networks, Stenson has managed to create a fully fan-funded recording experience for “Long Before the Wheel” – a sparkling follow up to his internationally acclaimed “Bittersweet Parade” LP.
Nashville, TN – Writing songs and creating music is only half the battle of the independent artist; the other half is the financial war of funding the recordings and distributing the art. Tyler Stenson, a prolific folk singer/songwriter from Portland, OR knows the struggle all too well. Rather than wait to finance his next album through his concert proceeds, he utilized some new Internet tools to reach out to his fans. He set up a donation page through Kickstarter.com, promoted it through his social network pages and met his fundraising goal of $3,500, green lighting his 8th studio album Long Before the Wheel long before he thought would be possible through self-funding.
“As a starving artist, I have always been more prolific than my pocket book. The recording process is just as much a passion of mine as crafting the songs themselves but, when it comes to producing content, I’m often limited by finances,” Stenson says.
The fundraising goal of $3,500 was established and made public through Kickstarter.com on June 1, 2010, and just 60 days later, roughly 90 friends and fans banded together to help Stenson breach his goal to make the new recording a reality. Stenson used other Internet resources to get the word out about the fundraiser through his website and social networks on FaceBook, Twitter, etc. In the end, approximately $4,000 was raised for the project, allowing Stenson a little extra for promotion of the new album as well.
Stenson was grateful to his fans and a little overwhelmed by their response to his call.
“I’ve always felt a warm support from my fans but watching them rise to this occasion in such a tangible manner – knowing that my friends and fans have enough faith in me to blindly fund my creations – that is the most inspiring piece of the plot.”
Slated for release on October 2, 2010, Stenson’s Long Before the Wheel EP is well under way and already a special creation because of the shining efforts to make it possible – a true labor of love by the artist and the fans alike.
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Tyler Stenson is an award winning singer-songwriter from Portland, OR that is currently based in Nashville, TN. As the pioneer of his genre “elegant folk,” Stenson’s lyrical music is catching on internationally and attracting a train of followers that find a piece of themselves in the sincerity of his words.
Press Contact
Monique Roy
310-569-9401
mroy@regimeentertainment.com
Acoustic Conversations II
Thursday, August 19th, 2010This January during my Bittersweet Parade album release tour, I had the opportunity to sit down with the fellas at Acoustic Conversations and chat about my move to Nashville — I even got to play a couple songs! Curt and Peter are good guys and I always enjoy our little talks. I hope you do to.
LISTEN TO THE CONVERSATION: HERE
SEE MORE PHOTOS: HERE
RE-VISIT THE FIRST CONVERSATION: HERE
GO TO iTUNES TO DOWNLOAD THESE EXCLUSIVE LIVE TRACKS:
1. Welcome the Change
2. Leave Oregon
3. Blush
4. That Moon
5. Roderigo (Cover, Seven Mary Three)
The Music Critic: Album of the Month
Monday, July 26th, 2010My record Bittersweet Parade was recently featured on The Music Critic UK as the August 2010 Album of the Month! These are some of the kindest words I’ve ever heard toward my music and much needed at this time. Please read the review below and feel free to leave your own here.
Tyler Stenson: Bittersweet Parade – Album of the Month – August 2010
Every so often you get an album through to review that kinda takes you by surprise. In Tyler Stensons case the surprise is that he is not a bigger name than he is. The singer songwriter from Portland is a well known face on the cities local music scene but Stenson comes equipped for bigger things. The music is simple yet mesmerisingly beautiful and the voice distinctive, full of warmth, expression and with an aching sorrow in it at times. I’ve never heard of Stenson before this album but he has been a productive boy with a clutch of albums and ep’s before this release with some glowing reviews to boot.
The music is primarily acoustic and flirts with folk, Americana and bluegrass but it is none of these. Instead it takes on a pop element without being poppy. Confusing I know but suffice to say that the songwriting is of a quality that the like of Ryan Adams and Jackson Browne would struggle to match. This is beautiful, heartfelt and honest music that is performed with a conviction and passion that is simply irresistible.
Straight from the start you are in no doubt that you are listening to something very special. Opener Welcome The Change introduces a confident voice comfortable with intelligent lyrics that draw the listener in rather than patronising them and all set to a deceptively simple melody that is underpinned by driving acoustic guitar and flashes of mandolin. The Road is no less of a masterpiece, in fact there is nothing on this album for anyone to remotely dislike. The production is equally as impressive as the music, enveloping the whole album in a warm glow with space to allow the instrumentation to breath.
On an album of this quality it is hard to pick out individual tracks for praise but if pushed I would have to say that As The Crow Flies is a particular favourite. In fact I am struggling to think of when I have ever heard such a beautiful and mesmerising piece of music as this. It is a remarkable song and quite breathtaking.
This is by far one of the most accomplished and beautiful albums that I have ever heard and Tyler Stenson has produced something that he should be justifiably proud of. I seriously can’t believe that this man is not a star as he has proved with this album that he is in every sense of the word. I can’t recommend this album enough. Seriously…. buy it.
Read more: http://www.themusiccritic.co.uk/2010/07/tyler-stenson-bittersweet-parade-album.html#ixzz0upVEVE91
New Song on AmericanSongSpace.com
Thursday, June 24th, 2010I was informed today that my 2002 song Cannonball is being featured in the New Songs section of AmericanSongSpace.com! This is a well respected website for songwriters everywhere and even though one of my oldest songs got the spotlight, I’m still very honored to be noticed. Check it out!
CANNONBALL (2002)
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West Linn Tidings 02/04/10
Wednesday, March 31st, 2010In February I received a very kind write-up in The West Linn Tidings — my hometown’s weekly newspaper. Centered around the release of my new album Bittersweet Parade, writer Nicole DeCosta documented the evening of my release party in grand fashion.
FULL ARTICLE:
STENSON’S HOMECOMING is BITTERSWEET
West Linn Tidings – February 4, 2010 – Nicole Decosta
West Linn High School graduate Tyler Stenson released a CD this month titled Bittersweet Parade and features 11 songs. He recently played at the Crystal Ballroom.
Dimmed lights revealed a packed room of preppy-dressed twentysomethings facing a corner stage. And when Tyler Stenson – with his guitar and dressed in his signature blue jeans – strummed his first chord, the chattering fell silent. Some hushed listeners closed their eyes as Stenson’s biographical lyrics transported them into his head for an hour.
On Jan. 21, singer/songwriter Stenson released his latest album Bittersweet Parade to a packed house of friends, family and some that found his music online and wandered over to see what the parade was outside Lola’s Room beneath the Crystal Ballroom in Portland.
“It’s my birthday and he’s hot,” said Portland resident Anne Kelton, who hadn’t heard the West Linn graduate’s music live before the event.
The line snaking onto West Burnside Street brought many passerby to ask “who’s playing?”
Stenson – voted several times as Portland’s Songwriter of the Year – moved from Portland to Nashville, Tenn. In October to “take his talent to a bigger stage,” as his web site states. His well-received homecoming introduced attendees to Bittersweet Parade, with the same mellow, straightforward poetry set to sounds as his previous release See That Gleam.
On this special night, Stenson’s soft vocals floated through the room with help from his live band. The ambiance was gentle, honest and a year in the making.
“The band is super-dynamic. He’s got great vocals. It’s an honor to see him in Portland,” said Portland resident Maggie Brown whose boyfriend, Jake Oken-Berg, played piano on the CD.
Stenson isn’t just a musician, but a songwriter – he doesn’t just write words that sound cool with music, he unleashes his soul. His passion for the craft can make for sleepless nights, as he documents on his favorite song the album titled I Get No Sleep, inspired by a time when he lived and worked in Portland near a noisy train track.
“I get no sleep with these trains in my head / As far as I can see, I’ve got tracks running down both sides / It started as a steady hum / Became a war-time drum / And eventually North and Southbound collide.”
As Stenson introduces new audiences across the country to his sound, he savors his unique songwriting and isn’t afraid to adapt to his new surroundings, as reminded on Welcome the Change.
“I’m in love with the stars because I envy how they hang / As constant constellations in an ever-changing space / I’ve been alive for one instant and I can already feel me fade / Unlike them, I’ve begun to blend like one color against the same / And that ain’t me.”
For more information and to purchase the album visit www.tylerstenson.com. To watch videos with Stenson explaining the songwriting process for each song on the album visit http://www.youtube.com/user/landerband.
Introducing the 2010 EPK
Saturday, February 20th, 2010With the onset of the New Year, I’ve spent a lot of time re-evaluating my musical approach and the arsenal that backs it. It seems that so much has happened in the last year that it was absolutely necessary that I revamp my EPK (electronic press kit) and illustrate my growth as an artist — because there has been much.
It took some time to compile, but I am extremely proud to present my 2010 EPK. Give it a look and feel free to pass it along to anyone that may be interested. Thanks!!
To view the EPK, click here or on the image below.
To view the EPK, click here or on the image above. Enjoy!!
KINK.FM Local Music Spotlight Recap
Thursday, February 11th, 2010As you may know, I was just featured on the KINK.FM Local Music Spotlight … it felt good. Though it was short lived, Dean K talked about my music a bit, my new album Bittersweet Parade and then played my song The Road. I was a proud parent when I heard my song on the air waves – always a fun moment.
As a disclaimer, I had a pro audio ripper all ready to go for the broadcast BUT just moments before the segment, I apparently breached the free trial and it started making an awful noise. I scrambled and managed to record it through another program but you’ll notice a bit of a fuzz as a result. As an OCD tech savvy individual, it pains me but you’ll get the idea … I should just be glad that I had a redundancy in place:)
Enjoy The Road on the KINK.FM Local Music Spotlight!!
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PS. If you like the song, be sure to nominate it for the KINK.FM Plug in Portland sampler by going to their website and entering my name (Tyler Stenson) and “The Road” in the appropriate field. Thanks!
Tune In Tonight on KINK.FM
Thursday, February 11th, 2010I’m proud to announce that my song The Road will be featured TONIGHT (2/11) on the KINK.FM Local Music Spotlight! Tune in locally or stream it from afar during the 9 o’clock hour PST to hear it in all its glory. I’m very proud of the accomplishment and hope it brings great opportunity and more fans like you. Thank you.
Lastly, this same song is up for consideration to be included on the KINK.FM Plug in Portland Sampler. If you enjoy the song, I could use your help in this vote-based contest. Please go to http://www.kink.fm/Local-Music-Spotlight/130403 and vote for my song The Road.
STREAM THE PROGRAM TONIGHT: http://www.kink.fm
VOTE FOR THE ROAD: http://www.kink.fm/Local-Music-Spotlight/130403
LEARN MORE ABOUT TYLER & KINK: http://www.kink.fm/Tyler-Stenson/6341103









